Nuno Bernardo
on their approach to transmedia.
Story - web series - social media - books- game- tv - film.
That way they get feedback about story and characters before they invest tons of money into it!
Also by the time they produce a tv series etc. they already have an audience, people looking forward to it!
One of the strategies is to partner with someone who's already got an audience you're looking for.
They partnered with around 50 websites across the both UK and US, gave them early episodes etc for promotion!
Give out 2/3 of the content for free. Then once people are converted, make them pay.
Reward community for spreading the word!
They created a table, and they gave out points for certain things, top 200 people with the most amount of points were in the credits.
Fans want recognition!
Fans could vote for their favourite character and the company then expanded on the most loved character!
But make sure you don't tell the same story over and over again. Keep the audience challenged and entertained!
Don't try to produce everything at once. You need time to develop it.
Co-produce with people that have skills you don't have!
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