Transmedia storytelling

After our presentation I went out and thought about it.
I had a little read here and there too and some people even say that transmedia is a new way of marketing. It's about the engagement now, people aren't satisfied with a few posters and advertisements. Through all our social media, live chats, forums, and tons of others companies try to get a conversation going, get their fan's opinions about their products, run tons of competitions, and interact with their customers as much as possible. (Which is another way of advertising, usually you win shirts gadgets etc which people will wear, carry around, and further advertise your product.) 

People also discuss hidden messages within the story with each other, search for easter eggs and try and figure out how and why things are happening, it's like one big teamwork. And it doesn't happen by accident, it's a well thought through process to get as much interaction, as much conversations out of people as possible. Think about watching a tv show, now you get messages popping up during them etc asking you to join the conversation on facebook, twitter etc. There are people hired specifically for creating social networking company accounts and keeping those up and running.

But it's not about publishing the same content on all the devices, let's face it we've got out tv's our tablets, phones, pc's and sometimes we use more than 1 device at a time. That means that if we were to see the same content on each of the devices we wouldn't be interested, humans tend to get bored very easily. 

It's about coming up with all sorts of apps, stories, blogs, competitions, conversations on each of the devices to keep us entertained and wanting more! 

I did some research and I came across this article:

http://www.rethinkeverythingblog.com/2013/12/26/is-transmedia-storytelling-the-new-digital-marketing/

And there is the greatest way to explain how it works:

So what does a Transmedia Story look like from a marketing perspective? Let’s take a hypothetical example: a new shoe. First, the story that the marketer is going to tell is around the product, not around the company. Digital marketing enables us to tell (and change) new stories quickly. The first part of the story is about someone using the shoe. Imagine a vertically-flowing microsite focusing on a “day-in-the-life-of” (DILO) the shoe (check out  http://pestproject.orkin.com as an example of what an engaging, vertically-flowing microsite might look like, just the shoe instead of bugs). This is published to the web but with a responsive design for delivery to tablets and smartphones. The second part of the story are the sounds of the shoe running through mud, dirt, concrete, water, etc. These are delivered as sound bites that are linked to QR codes found on print images of the shoe. The third part is an interactive application for mobile phones that enables people to build and customize their own shoe, drawing in some of the same content from the microsite. The fourth part is a video featuring the shoe worn in different conditions by a bunch of different people. It’s published on YouTube and is shot like a documentary. The final part is a print campaign that includes the smell of the new shoe with different elements that can be captured from a camera phone and lead to different parts of the microsite story.

In this example, each part of the story has its own narrative. But together, they link to create a consistent, multi-sensory story on all aspects of the shoe that crosses channels with a elements designed to engage on multiple fronts and specific to devices. And there are ways to extend that Transmedia story about the shoe to user-generated content. For example, maybe there is technology in the shoe that links it to the phone (or an app on the phone) so that a person’s use of the shoe can influence the story of the shoe as a whole (with data).

I wouldn't be able to think of a better way to describe this if I tried! 

But it sums up the Transmedia Storytelling.

We are supposed to keep this in mind during the development of our careers, we're supposed to be aware of how and why we should be able to adapt our work to all possible consoles, devices c: